Video Interview:
Identify Your Primary Newcomer
Tyler Feller and Doug Parks, Co-Founder & CEO of Intentional Churches, recently sat down to talk through the powerful idea of defining your Primary Newcomer. This is a tool for church leadership teams that can shape every aspect of your ministry.
INTENTIONAL INSIGHTS
- Churches and leaders can unintentionally turn inward.
- We can’t reach everyone and by trying we may actually reach less.
- Church programs can look like a line up at a Vegas buffet.
- Church communications can begin to look like a “Valpack.”
- We should “reverse the map” and see our church through the Primary Newcomer’s eyes.
- Narrowing the focus is a leadership conversation for the team, not the public.
- The team should courageously make the decision about the Primary Newcomer.
- The leadership team should think through the “real” core values of the Primary Newcomer.
- The Target Corporation lost focus on its primary customer and has paid the price.
- Luke 15 provides some powerful examples of Jesus’ focus on the lost.
- Jesus understood his “target” and identified intimately with them.
- Jesus would often say, “now you’ve hear it said…” and then offer new perspective.
- Naming your Primary Newcomer makes the concept come alive.
- We must fight the natural gravitational force to turn inward.
WHAT NOW?
- Are we clear on the center of our bullseye in terms of our Primary Newcomer?
- Do we really understand the values or driving forces in the lives of those we want to reach with the Gospel?
- Have we shaped our ministry with the Primary Newcomer first in mind?
- Would we leave the “99” to pursue the one? Really?
LINKS TO RESOURCES
- Intentional GrowthPlan
- Target’s New Strategy:
https://www.washingtonpost.com/news/business/wp/2015/03/04/targets-new-strategy-we-need-more-than-just-minivan-moms
