Logo _ Intentional Churches

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West Jordan, UT

Making intentional changes to reach the lost

When we started, we were concerned about survival. Now we are focused on growing. God is changing us. We were concerned about serving Christians, and now we are focused on finding the lost.

Steve Osborn
Cross Tower Church

Church profile

Name Cross Tower Church 
Preaching Minister Randy Clay
Location West Jordan, UT
Size 200 avg. weekend attendance*
Denomination Churches of Christ
*At the beginning of their journey with IC


As a small church that had become stagnant, they were unsure of reaching people in their Mormon-dominated community. But Cross Tower Church is now seeing firsthand the power of prayer and the results of intentionality.

What they did with IC

The church team took part in an Intentional Growth Planning (IGP) cohort in 2017. Through the IGP process, they were able to answer the question, “What do we do to reach the lost in our community?”

Key changes

  • Tailoring the weekend experience for first-time guests
  • Making staff meetings more focused and evaluative
  • Creating an engagement pathway toward discipleship

Key details

What problem they needed to solve

It had been 2–3 years since they had stopped growing. In fact, attendance had declinined to as low as 90. They were doing all they could but were not gaining any traction.

What they thought of IC’s process

IC was the outside voice they needed to help them see their blind spots. What they liked best was that IC was not prescriptive but gave them the space to figure out what would fit their context in Utah. 

What their biggest learnings were

1. Prioritizing first-time guests: Their demographic data showed there were single moms coming with their kids. They considered these women as first-time guests (the ONEs) and made it a priority to serve them from the moment they arrived.

Only 2 months after IGP was installed, they began the practice of saving 10 parking spaces closest to the church for guests. A VIP team was set up to make the building easier for guests to navigate and more welcoming.

They also shortened their services and started explaining what they were about to do (such as taking the Lord’s Supper), which they had not done before.

2. Power of praying for their reach zones: To be more intentional about reaching the lost, they encouraged their congregation to pray for their reach zones on their way home after every Sunday service. They would stop for a few minutes at city parks and pray for people in that area. They soon had first-time visitors saying, “I don’t know why but I thought I needed to come visit.”

3. Making the church relatable to the community: In 2017, Verizon approached them to put a cell tower in front of their building. The church (then called Southside Church) chose a bell tower design with four crosses. People then began to say, “Oh, you’re the church with the cross tower.”

As they started the IGP process with IC – learning about reach zones and being there for the ONE – they realized, “If everyone else is calling us ‘cross tower’ and that’s how they know it, let’s just call ourselves the Cross Tower Church of Christ.” They joke that IC is responsible for changing their name to make sense to their community. 

Building a clear pathway for the ONEs to get connected
to their church has led to an increase in baptisms.

Where their church stands now

1. Focused meetings: Going through the IGP process has changed the way their staff meetings work. In particular, IC’s tool ‘Four Helpful Lists’ is enabling them to have dynamic conversations about any program/offering by asking these four questions – what’s right, what’s broken, what’s missing, and what needs to be corrected.

2. Engagement Pathway: Building a clear pathway for the ONEs to get connected to their church has led to an increase in baptisms. The pathway begins with First Steps, which is tailor-made for Utah because Mormons don’t believe in the Trinity. Then they go through Next Steps, which dives into what discipleship means.

The pastor personally reaches out to them and invites them to these classes. They’ve noticed that when invited personally, people are eager to say yes and commit to a deeper engagement.

Group 4

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